Chieko is a pale-skinned young woman with dark brown hair that is tied in a ponytail (but she sometimes leave her hair down) with cheek-length bangs going on either side, brown eyes and she usually wears an apron when she is at home.
Kenji is Chieko's husband
Chitose is Chieko's eldest daughter
Chihaya is Chieko's youngest daughter
- The name Chieko means "thousand" (千) (chi), "blessing, favor" (恵) (e) and "child" (子) (ko).
- Chieko's surname Ayase means "design" (綾) (aya) and "swift current, rapids" (瀬) (se).
- Chieko has a part time job to afford the tuition of Chitose Ayase, support Chihaya Ayase in her Karuta and to send money to their sick grandpa on the country side .
- Chieko doesn't give much attention to Chihaya because Chitose is the center of attention in the family due to her job as a model.